Case Study: The Media Company

The Challenge

The Media Company (TMC), a well-established UK-based firm specializing in on-screen advertising and modeling agency services, faced significant challenges in two critical areas of their business:

• Generating new leads for their advertising services

• Effectively recruiting high-quality models for their agency

Despite their strong reputation in advertising circles, TMC recognized the need to modernize their approach to business development and talent acquisition to maintain their competitive edge in a rapidly evolving industry.

Recognizing the unique needs of TMC's dual-focus business model, DNK Labs Unlimited developed a comprehensive strategy addressing three key areas:

1. Lead Generation

2. Conversion Optimization

3. Marketing Services

Enter DNK Labs Unlimited

The Solution

DNK Labs Unlimited implemented a multi-faceted lead generation strategy:

• Developed targeted digital advertising campaigns for TMC's advertising services

• Created industry-specific content to attract potential clients through inbound marketing

• Implemented an AI-driven lead scoring system to prioritize high-potential leads

• Set up automated nurturing sequences for different client segments

Lead Generation

Conversion Optimization

To improve TMC's conversion rates, DNK Labs Unlimited:

• Conducted a comprehensive audit of TMC's existing sales funnel

• Redesigned landing pages with A/B testing to maximize conversion rates

• Implemented personalized follow-up strategies based on prospect behavior

• Developed a retargeting campaign to re-engage interested leads

Conversion Optimization

Created a content marketing strategy showcasing TMC's expertise in advertising and modeling

• Developed a social media campaign to increase brand visibility and engagement

• Implemented SEO strategies to improve TMC's online presence for key industry terms

• Designed email marketing campaigns to keep TMC top-of-mind with clients and potential models

Recruitment Enhancement

As part of the overall strategy, DNK Labs Unlimited paid special attention to improving TMC's model recruitment process:

• Developed a targeted social media campaign to attract aspiring models

• Created an AI-powered initial screening process to filter applications more efficiently

• Implemented a user-friendly online portfolio submission system

• Designed a nurturing campaign for potential models to keep them engaged throughout the recruitment process

The Results ✨

The partnership between DNK Labs Unlimited and The Media Company yielded impressive outcomes:

1. Increased Lead Volume: TMC experienced a significant boost in incoming leads for their advertising services, with a 150% increase in qualified leads within the first three months.

2. Improved Lead Quality: The AI-driven lead scoring system helped TMC focus on high-potential clients, resulting in a 40% increase in lead-to-client conversion rate.

3. Enhanced Model Recruitment: The quality of modeling recruits improved dramatically, with a 70% increase in the number of suitable candidates making it through to final interviews.

4. Streamlined Recruitment Process: The new online portfolio system and AI-powered initial screening reduced the time spent on unsuitable applications by 60%.

5. Increased Brand Visibility: TMC's social media engagement increased by 200%, leading to greater brand recognition in both the advertising and modeling industries.

6. Improved Website Performance: Conversion rate optimization efforts led to a 50% increase in website inquiry-to-consultation conversions.